Hacking Italian Business
The Bialetti Moka
|Moka At Newport Beach|
Yes, this blog title is a bit of click-bait, and let me tell you why. I recently read an article on Grub Street and I was drawn to the title and how alarmist it sounded: "The Maker Of The Moka Pot Could Go Out Of Business". This was the page title, but the article title was only slightly less panicky: "Italy’s Beloved Moka Pots Are in Danger of Going Extinct".
|This Dog Wants Coffee!|
While it certainly is POSSIBLE that Bialetti could go out of business, that statement is a bit of a tautology, because couldn't ANY company go out of business? But let's not be too measured or reasonable and assume any bankruptcy is the beginning of the end. You know, kinda like Alitalia: "Global Carriers Line Up to Replace This Famous Dying Airline". If you're interested in a more sober assessment, the Grub Street article references a more detailed description of the situation on The Telegraph.
It reminds me of that line from The Godfather, when Michael said: "Hyman Roth has been dying from the same heart attack for the last twenty years.". Countries, other than the US, don't like it when their flagship companies are at risk. The Bialetti Moka is so iconic, that the founder's son Renato had his ashes stored in a giant moka pot. It is the flagship for the ideal of "Made In Italy" and it isn't going anywhere. Sure, maybe the company will change. They might stop selling pasta strainers, kitchen tweezers or other random kitchenware, but I find it hard to believe the Moka will be going anywhere.
|Serving Up Some Italian Coffee|
If that nightmare scenario did play out, you can be certain that there will be other companies ready, willing and able to jump into the void. Companies like Gnali & Zani and Alessi already have products that can meet the need, and (shameless plug) if you're interested, please check them out at CoffeeInItalia.com!