Skip to main content

Lavazza - Part 1


As I mentioned in my previous post, I wasn’t always fascinated with Turin, Italy. More recently, however, this beautiful city crossed paths with my passion for Italian coffee and now I can’t wait to experience it in person.

Over the last few years, Lavazza has been growing their reach well beyond Italy and is one of the few Italian coffees available at my local store. Not all the delicious roasting styles, but the name is becoming very well known.

Some of the company history highlights (from their website):

Luigi Lavazza S.p.A. was formed in 1927, headquartered in Corso Giulio Cesare 65. Luigi Lavazza, his wife Emilia and children Maria, Mario and Giuseppe, known as Beppe, were all present. They set up the Luigi Lavazza company, with share capital of 1,500,000 lire. Lavazza then began conquering the Turin province, thanks to its vehicle fleet and sales network.

Lavazza Logo

The first Lavazza logo dates back to 1946, and was created by the Aerostudio Borghi in Milan. 

In the Corso Novara headquarters, Lavazza built its great roasting plant. The innovative and more efficient vertical processing system made it possible to handle over 40,000 kg of coffee a day: this was an absolute innovation for Italy.

In 2004, the Lavazza calendar took coffee into space, with the photographs of Thierry Le Gouès, inspired by Barbarella and the pop and science fiction imagery of the Sixties and Seventies.

On a more personal level, the coffee and culture that you can find with Lavazza is the foundation of my growing love each morning that I brew a 6-cupper full of the Intenso.  


I hope you’ll take a minute to enjoy a video while considering trying this delicious coffee.

In coming posts, I’ll focus more on the various blends of Lavazza that you can find at Coffee In Italia!

I need to come up with a unique closing, but for now I’d like to steal and paraphrase one from Charlie Papazian: “Relax! Have a home brew!” maybe: Calmatevi! Prendete un caffè! (I’ll work on it!)




Popular posts from this blog

Roman Hostaria Dino & Tony

Dining in Rome
During my recent trip to Rome, a friend and local recommended Hostaria Dino & Tony, the selling point was that it is affordable, great quality and traditional Roman fare. Without knowing it, my friend gave a description that perfectly aligned with what I like most about Roman food, so I was excited to give it a try!
Tony or Toni
While I am still learning to speak Italian (slowly), I usually feel fairly confident in a restaurant. Tonight, however, I was tired and Dino (or Tony, not sure which) greeted me, sat me down and asked if I wanted some wine with blinding speed. I was so overwhelmed that I think I said I wanted both Red and White wine. I didn't, he understood and returned with a delicious half-carafe of Vino della Casa and water.

I hadn't realized that this hostaria didn't see the need for menus. I'm sure I was asked what I wanted to eat, or at least if I wanted what they were making, but all I'm certain of is that I confirmed I …

Coffee Quiz ☕ - 3rd edition with Mangia with Michele

The next person who agreed to answer the Coffee in Italia questionnaire is none other than new friend Michele, from the awesome Instagram account Mangia with Michele.  We began following her within the last year and her posts about Italian food leave us drooling (you really have to check her out if you're not already following her).
I met her in NYC a couple of times IRL, and she's just as awesome as you'd expect!  She has an extensive background in the food sector after leaving her career in accounting to pursue her passion.  She's traveled extensively (even lived in Switzerland for a year) but loves her Jersey roots and can't imagine living anywhere other than the NYC area.  Seeing the view from her window in various posts makes me miss the big apple that much more!
Currently she's hard at work building her website;  you should subscribe right away so you won't miss the launch.  She's also partnered with Food Lover's Odyssey to lead a food tour o…

How To Use Stovetop Espresso Makers (Moka or Caffettiera)

History (Our Story!) Our journey from automatic drip coffeemakers to stove-top espresso makers was long, but it shouldn't have been!  We received a Bialetti Moka pot as a wedding shower gift from my sister and as we had no idea how to use it, we boxed it up and dragged it around with us on our many moves.  During an unpacking, we realized the handle had broken so we dumped it (big mistake but who knew!).  Cut to years later, Beppe ends up with another one from a yankee swap at a work Christmas party.  Again, we don't use it.  Finally our drip coffeemaker breaks and as we mull over which make/model to replace it with, we dig out the Moka pot and carefully read the directions and start using it, but only as an interim solution.  After a few tries, we figured out that using it is not only easy, but an espresso is so much better! 
So if you're intimidated (like we were) by the newness of the whole thing, we're here to share some tips on getting started using your stovetop…